Intro to Marketing
This course helps students understand the scope of marketing and the importance of
marketing in our economy. Changes and trends in the consumer goods market of the United States and foreign markets are covered. Consumer behavior is examined as well as retailing and
wholesaling structures.
Intro to Marketing is a semester-long transcripted credit course where students can get college credit through Gateway Technical College for passing with a 70% or above.
WHY TAKE MARKETING AT DDHS?
JUN 8, 2022
Delavan-Darien High School’s Intro to Marketing students created videos about what they learned in Ms. Becke’s course. Check them out below!
Intro to Marketing is a semester optional transcripted credit course through Gateway Technical College, where students get college credit for passing the class.
DDHS MARKETING STUDENTS PRESENT FINAL “A PROJECT TO FAIL”
JUN 2, 2022
Ms. Becke’s Intro to Marketing course presented their final assignment: “A Project to Fail.” In the final, students used their marketing knowledge to pick a product or service, and market it to fail.
Knowing topics such as promotion strategies, pricing strategies, target markets, etc., students knowingly chose the ‘wrong’ way to market their product! Such products included Non-Traction Hiking Boots, Gen Z Newspaper, hand sanitizer popsicles, a faulty mattress, a $250,000 pen, and more.
DDHS MARKETING STUDENTS FILL THE SHOES OF RESTAURANT MANAGER
APR 12, 2022
Delavan-Darien High School’s Intro to Marketing students used their marketing knowledge to assume a management position at a local restaurant. They were assigned to present ideas on how to better promote holiday events at a restaurant. Such ideas included special menus, meal discounts, community events, and more.
